The business world has changed rapidly over the last 20 years, and the main reason behind this is the expanding use of technology. Computers and other devices have improved opportunities for companies big and small. However, one problem that can be posed by the increasing dependence on tech is that it becomes harder to form strong business relationships.
Business has changed, but face-to-face communication remains the most effective way of gaining trust in, or indeed outside, of work. However, as we move away from dealing solely with localised customers, our reliance on this method has dropped dramatically. The internet generation is blessed with the opportunity to conduct deals across the globe, but only if you can gain the trust of your clients.
Email is a staple of the online business world, and most of us will use these facilities on a daily basis. It is a great form of communication and can plant the seeds for building a strong relationship.
However, using email as your only form of communication does have restrictions. Firstly, transferring larger files can become time-consuming or even impossible. Additionally, the fact you have no chance to actually speak to your clients can be detrimental to the growing relationship. Investing in mbox email to fax facilities can fix both of those problems while also providing the business with a professional landline number. Best of all, the modern updates have dragged the old fax technology into the 21st century and data can now be accessed on the move too.
Being able to speak or transfer files with other companies in an instant can take the stress out of forming a long-distance working relationship. Meanwhile, the connection to your email account should encourage fast response times at both ends. Meanwhile, you can also use other forms of technology to enhance your presentation and networking events. Using tech to impress potential clients, as well as members of the industry is advised.
Technology can also be used to form great relationships with customers too. With an advanced smartphone in your pocket, you can access the company’s emails and social media streams within seconds. Utilising Twitter or other social avenues gives your followers (clients) 24/7 access to your company. You should use this as a point for customer care.
Providing customer care over social media is great for two purposes. Firstly, answering one person’s question may save you having to answer it again to somebody else as the answer is already posted in the public domain. Secondly, it shows that you treat your customers properly and are willing to provide assistance for their problems. In the absence of face-to-face communication, this positive online presence will go a long way to letting your audience know they can trust your company.
Trust is one of the most important factors in building those positive business relationships. Gain their trust, and they are far more likely to use your company instead of competitors. You’ve won the battle for their custom; now you’ve just got to keep it. Provide a winning service, and there’s no reason this new customer won’t become a long-term client. And it’s all thanks to your mastering of technology.