Communicating Effectively In Business: How Technology Can Help You Out

Effective Communication in Business with Technology.

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One of the most effective ways to use Technology in business today is through communication. Gone are the days when we needed to pick up pen and paper to write to companies – and these days, even phone calls are starting to drop away into the ether! Communication is now mostly being done via the internet, which means that you need to get with the times and learn how to do it. Here are some tips to help you out.

Create A Company Site:

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First of all, you need to make sure that you’ve created a good quality Company Website. This might sound easy and obvious, but it’s actually easier said than done. A lot of sites aren’t particularly easy to use or user friendly – and one way that you can get a leg up on your Competitors is to make sure that yours is. Ensure that all the pages on your site are clearly labelled and that it’s intuitive to use – it should be obvious where to find all the different pieces of information. You should also make sure that you have a very clear contact page with your email address, phone number and postal address so that possible clients and customers know how to get in touch with you.

Remember Customer Service:

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In this digital age it can be hard to remember how important Customer Service still is. Talking to people online and via email can sometimes feel faceless – one reason that so much abuse online occurs is that people say things under the cloak of anonymity that they would never say to someone’s face, which means that you might be tempted to be more brusque than you might otherwise be when you’re using the Internet to Communicate. But it’s important to steer away from that and to remember that even now in this digital age, good customer service is what will keep people coming back to you time and time again. Look at the websites of companies like Martek Marine and take note of how easy it is to get in touch with them in comparison to vast sprawling companies like Amazon. The excellent customer service and product knowledge and quality are what keep smaller companies going.

Get On Social Media:

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Finally it’s time to make sure that you’re on Social media. If the worlds of Twitter and Facebook aren’t particularly familiar to you then you could always hire a communications and social media expert to keep you on the right track so you don’t make any rookie errors! It’s important to maintain a friendly tone while staying professional at all times. Make sure that you run relevant searches on Twitter so that you can get in touch with people – for instance, you could always tweet people complaining about bad service from a competing company to offer special rates with you if they want to sign up and experience better service. Social media is a way to keep in touch with the world and to present a friendly human face to your customers.


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