Four tips for fledgling online retailers

It doesn’t matter what field you’re in, the benefits of e-commerce and online retailing are impossible to ignore. From the lower costs to the scale of the platform, going online makes sense in just about every respect.

Running a business online though is quite different from running one which operates on the high street or in a retail park. Here, we take a look at a number of tips which can help you to take a step in the right direction with your online retail business.

1. Ensure high levels of security

Security remains one of the biggest concerns among online shoppers, and not without good reason. The recent Heartbleed bug led to a huge number of passwords being compromised online, and your potential customers will be keen to know that you are a business they can trust.

To put your visitors’ minds at rest, you can obtain an SSL certificate. Using csr ssl lets your customers know that your site is a safe place to make a purchase.

2. Explore new audiences

One of the biggest benefits to being an online retailer is the sheer scale of the market to which you have access. It follows then that the most successful online businesses will be those that capitalise on this.

Accepting crypto-currencies like Bitcoin is a good example of how this is possible. Reaching out to new groups of people online makes a lot of sense, and the most tech-savvy is a good place to start as they’re among the easiest to reach.

3. Use social media

Social media is an incredibly powerful tool for independent retailers. If reaching out to new audiences is something you’re keen to do, there’s no better place to do it than through social media. This is a great opportunity for you to use exclusive deals and promotions to encourage your existing customers to help you spread the word about your new business.

4. Use SEO

Online, just like on the high street, competition is important. In the same way you might fight with your competitors for the most prominent shop front in town; it’s important that you are keen to invest in SEO to stay ahead of your competitors online.

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