As technology continues to grow, so does the healthcare industry, particularly with regard to SEO (Search Engine Optimization). In 2023, healthcare SEO services for the healthcare industry are likely to evolve significantly, and health organizations will have to adjust their strategies in order to remain competitive in the industry.
In this blog, we’ll discuss some of the latest healthcare SEO trends that are predicted to become increasingly popular over the next few years.
Focus On Long-Tail Keywords
Long-tail keywords are phrases composed of 3-4 words or more and are gaining more traction in the healthcare industry due to the increasing focus on quality content. This type of keyword is more specific and, therefore, more likely to be used by a potential patient who wants to find out more info about a particular medical procedure. This keyword-based content should be tailored to the needs of users rather than focus on the sale of a product, creating an organic connection between patients and the healthcare organization.
Voice search is becoming increasingly popular due to its convenient and time-saving nature, with more than half (51%) of adults using it on a regular basis. Voice-search offers healthcare organizations an opportunity to capitalize on the growing trend by optimizing their content for targeted audiences who are likely to use voice-search for informational purposes related to healthcare.
Developing Local SEO Strategies
Local SEO will remain an integral part of healthcare SEO services in 2023, particularly due to the increased demand for healthcare services in local areas. Local SEO can help healthcare organizations to gain visibility in local searches and can be achieved through website optimization, content marketing, and directory listings. SEO campaigns that are tailored to local areas can help healthcare organizations to acquire new patients and build trust with existing ones.
Increasing Use Of Video Content
Video content has been gaining more traction in the healthcare industry due to its ability to deliver complex information in an easy-to-understand and engaging manner. Video content can include animated explainer videos, 3D visuals, short films, patient stories, and educational videos. In 2023, healthcare organizations should embrace the trend and use targeted video content to drive engagement, reach wider audiences, and encourage user-generated content.
Optimizing For Mobile
Mobile devices now account for over half (56%) of searches related to healthcare, therefore making mobile optimization a must for healthcare organizations. Mobile optimization will be essential for 2023 in order to ensure that websites are running smoothly on different devices and have a positive user experience. Mobile optimization should be looked at from a technical, content, and visual point of view.
Leveraging Social Media
Social media will remain an important platform for healthcare organizations in 2023 due to its engagement-driven nature, with social media users being 2.5 times more likely to interact with healthcare-related content than other types of posts. Social media platforms offer healthcare organizations a great opportunity to spread awareness of new services, engage with patients, introduce new treatments and increase brand visibility. Healthcare organizations should create content that is tailored to the target audience, as well as optimize their posts for mobile and use search engine optimization.
2023 will be an exciting year for healthcare SEO, with many new opportunities emerging as digital technologies continue to advance. Healthcare organizations should use these trends to their advantage and create strategic healthcare SEO campaigns that can bring long-term success and stand them in good stead for the future.