Most businesses nowadays rely heavily on videos for business marketing due to its potential to engage viewers. However, as much as videos are able to engage viewers better than any other type of content, it is important that you stay abreast of trends that could help increase engagement levels further.
Recently there have been several trends that have been proven to increase business video engagement. Out of these, there are three in particular that you should focus on:
While live streaming videos in itself are not new, the introduction of Facebook Live and other social platforms have boosted its popularity. In fact ever since Facebook Live was released, live videos have consistently proven to be able to engage viewers far more effectively than conventional video content.
For businesses, this is an opportunity that can’t be missed, and there are lots of different ways that you can take advantage of it. Some of the popular options are live webinars, Q&A sessions, special events, discussion panels, or even office tours.
A common misconception about live videos is that they are the more expensive product, which isn’t necessarily true. To be honest live videos thrive on looking authentic, and tend to require less production time (and no editing) compared to conventional videos.
Are you aware that lots of viewers watch videos on mute nowadays? Considering many business videos rely heavily on voiceovers that can be troublesome and affect their engagement.
The good news is that by being aware of this trend you can compensate for it and ensure that your business videos deliver their message more visually. In some cases, you may want to use captions or subtitles to provide an alternative to the voiceover.
While that may sound tricky it doesn’t have to be if you use the right tool. For example, you could try using Movavi Video Editor by following the instructions at https://www.movavi.com/support/how-to/how-to-add-subtitles-to-video.html.
Ever since mobile supplanted desktop in video viewership, platforms have started to cater to them more and more. In particular square videos have emerged as the option of choice and social platforms tend to afford them more screen real estate than horizontal videos – increasing engagement in the process.
For businesses, this should provide a compelling reason to record videos using a square (1:1) aspect ratio. At very least you may want to consider recording it in such a way that if necessary you can crop it to a square video without having to re-shoot the entire video.
Now that you’re aware of these trends and how they can help boost the engagement levels of your business videos – try to make it a point to take advantage of them. Keep in mind that over time there are bound to be other trends that may help you to engage more viewers, and so you should try your best to stay current. At the end of the day, every little bit helps and the more you’re able to engage viewers the better your business videos will perform.