Why Do SME Entrepreneurs Prefer BigCommerce?

If you’re a budding eCommerce entrepreneur looking to set up your online store, you’ve likely come across the names of online store builders like Shopify, Magento, BigCommerce, Squarespace, Wix, etc. While all of these platforms have their pros and cons, but lately, there’s been a trend of brands choosing BigCommerce. But what’s driving this shift? In this article, we’ll delve into five reasons behind this preference, exploring the features and advantages that make BigCommerce the platform of choice for many small and medium online store owners. So, without any further ado let’s dive into it.

Reason #1: Enterprise-Level Scalability

As businesses grow, they need a platform that can handle increasing levels of traffic, sales, and data without compromising performance or stability. Here’s where BigCommerce comes in. It is designed to handle higher levels of traffic and transaction volumes, making it ideal for entrepreneurs who plan to scale up their eCommerce business rapidly. Even brands like Skullcandy experienced a potential increase in their mobile conversion rates. Moreover, their business also expanded by creating a custom CMS using BigCommerce that brought success to them. Thus, there are popular eCommerce platforms, but entrepreneurs often switch to BigCommerce due to its superior scalability and robustness, specifically designed for enterprise-level businesses.

Reason #2: All-in-One Platform

BigCommerce offers an all-in-one eCommerce platform that provides hosting, security, payment gateways, and other essential features out of the box. This eliminates the need for entrepreneurs to piece together various plugins and integrations, making it easier and more cost-effective to set up and manage an online store. For example, Ben & Jerry’s, a popular ice cream brand, use BigCommerce to manage their online store, which has helped them streamline its operations and provide a seamless shopping experience for its customers. Let’s explore why.

  • Integrated features: BigCommerce offers a comprehensive set of built-in features, such as inventory management, payment gateways, marketing tools, and more. This means you don’t have to spend time searching for and managing multiple plugins, which can save you time and effort.
  • Mobile-First Approach: BigCommerce has a mobile-first approach, ensuring that your online store is optimized for mobile devices out of the box. This can provide a better user experience for mobile shoppers and potentially increase your conversion rates.
  • Simplified Store Management: BigCommerce provides a user-friendly admin interface that makes it easy to manage your online store. You can easily update products, process orders, manage inventory, and more from a centralized dashboard.

So, if you’re also an entrepreneur, looking for an user-friendly eCommerce platform that can help you streamline your online store operations and grow your business, then BigCommerce may be a viable option to choose. To integrate BigCommerce into your business, you may consider hiring developers from trusted BigCommerce development agency like CodeClouds, as their team of experts ensures your business gets top-notch quality work and reliable technical support 24/7, which is a crucial part of running a business. Thus, by coming together with such agencies, your online business can leverage the full potential of BigCommerce to enhance its online presence which thereby, helps it stay ahead of its competitors in the ever-evolving eCommerce landscape.

Reason #3: SEO and Marketing Tools

BigCommerce offers robust SEO and marketing features, including customizable URLs, meta tags, and canonical tags, which help entrepreneurs optimize their online stores for search engines. Additionally, it provides built-in marketing tools, such as email marketing, abandoned cart recovery, and coupons to help entrepreneurs promote their products and drive sales. Thus, when comparing eCommerce platforms, such as WooCommerce and BigCommerce, entrepreneurs may find that BigCommerce offers distinct advantages in terms of SEO and marketing tools, which can be a compelling reason to switch.

Reason #4: Mobile Responsiveness

BigCommerce offers responsive themes that are designed to provide a seamless shopping experience across various devices, including desktops, tablets, and smartphones. This is crucial as mobile commerce continues to grow, and having a mobile-friendly online store is essential to reach and retain customers. Furthermore, with its responsive themes, mobile apps, and mobile-optimized checkout processes, brands like Toyota choose BigCommerce over any other popular eCommerce platform.

Reason #5: Robust Payment Options

In terms of robust payment options, BigCommerce provides several advantages. Let’s simplify it further—firstly, it offers a wide range of integrated payment gateways, including popular options like Checkout.com, Stripe, Square, and many more. These payment gateways are built into the platform, making it easy to set them up and start accepting payments without the need for additional plugins or extensions. Secondly, it provides built-in support for multiple currencies, allowing you to sell internationally and accept payments in different currencies seamlessly. All in all, with these advantages, entrepreneurs who are looking for a hassle-free and secured payment functionalities.

Key Takeaway

Ultimately, the decision between BigCommerce and other digital store builders depends on the unique needs and preferences of each entrepreneur. However, if you’re looking for a hassle-free and robust platform to build your online store, BigCommerce may be a top choice, as, with its all-in-one platform, it can give you a seamless and secure solution catering to your business needs. So, why wait any longer? Say goodbye to complexities and welcome a streamlined process today with BigCommerce to elevate your online store and boost its sales!


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