Business & Technology : A Love-Hate Relationship

Business and Technology:

The relationship between business and  technology can sometimes be an incredible one, but at other times it can be a somewhat stressful one. The fact is that technology and business share a love-hate relationship. Sure, technology is everywhere nowadays and is a big part of most industries, which is why it’s so vital for businesses of all shapes and sizes, but that doesn’t mean that the relationship between business and technology always runs smoothly.

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The issue is that a lot of business owners just aren’t tech-savvy, which means that when certain issues arise, they are unsure of how to deal with them, which can make the process of running their business difficult at times. With that in mind, the question is, what causes problems between technology and businesses, and how can these issues be effectively avoided?

Not having adequate technology support:

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One of the top reasons for a business having issues with technology is because of a lack of support. The fact is that businesses that have technical support on hand tend to run more smoothly. With that in mind, you are probably wondering what support is needed to ensure that your business runs smoothly. The answer: either having an on-site IT support specialist on hand 24/7 to deal with any IT issues that arise or working with an IT support company and having off-site IT support. Often, the reason that companies grow tired of technology is because when problems occur, like their website crashing, files going missing, or issues with servers, they don’t have the right knowledge to quickly and effectively deal with these problems, which can bring their business to a standstill. However, by ensuring that there is technological support on hand, this should no longer be a problem.

Failing to outsource:

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Far too many businesses are failing to utilise outsourcing, believing that they can deal with the majority of their needs themselves. However, the fact is that there are various areas of running a business that specialist skills are required for. From website design to social media marketing, a lot of business owners attempt to deal with these things themselves, resulting in them struggling with technology, and often causing feelings of resentment. However, if these kinds of tasks were outsourced, there would be fewer of these problems.

Not being proactive about learning:

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Another reason that there are a lot of love-hate relationships between business owners and technology is because there is a lack of understanding and knowledge. If all business owners were proactive about their learning, the chances are that they would find using technology to help run their businesses much easier. There are so many resources for learning about all of the newest technological trends, from webinars and blog posts to courses and articles, that keeping up with all of the newest trends shouldn’t be a struggle, it’s just a case of taking a proactive approach to learning.

There is a love-hate relationship between technology and business; there’s no doubt about that. However, what it’s important to realise is that this doesn’t have to be the case, it all depends on how business owners choose to deal with the technological challenges that running a business presents.


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