Running your business as efficiently as possible

The aim of the vast majority of businesses, in the private sector at least, is to generate profit. In simplest terms, this is achieved by looking at business operations from two directions. First of all, maximizing output through growing a client base and winning new business. The second approach is to look at the efficiency of operations with a view to reducing overheads, making best use of resources and enhancing profits as a result.

For a company to stay competitive and maximize profits, continual review of business operations from both directions is essential.

The right technology

Technology has played a critical role in driving business efficiency and organizations of all sizes are experiencing the benefits. Traditionally being a focus of large companies, medium and small enterprises are also now adopting software that enables them to maximize their effectiveness. Cloud computing in particular – that is the use of internet-based software platforms – has enabled small businesses to more effectively manage costly and resource-intensive systems, such as data storage, administration and web hosting.


ERP stands for Enterprise Resource Planning. This is the term used to describe systems and tools employed by businesses to improve the efficiency of its processes and thereby drive profitability. Colleagues from across the organization are given secure access, dependent on role and corporate grade, to systems that store standardized data. This enables scope for collaboration and streamlining of administrative processes, reducing overheads and maximizing profits as a result.

Another popular choice among businesses is CRM, or Customer Relationship Management. Such systems aim for similar outcomes through a focus on operations as opposed to pure data. They store standardized customer interaction data that is then shared across the business with a view to improving operations in areas such as customer relations and sales targets.

The benefits

The term Cloud ERP refers to those ERP systems that are based on online platforms and are themselves a means of maximizing efficiency. This is achieved through a number of means.

  • Project management – Systems like this can help to ensure that projects are delivered on time and on budget, and with the most efficient use of resources, through quick and easy access to the most relevant data.
  • People management – Monitoring employee activity can ensure people are utilized in a way that makes best use of their time and skills, helping to guarantee that clients and customers are receiving the best possible experience.
  • Business organization – Internally, such platforms provide huge scope for collaboration through the sharing of relevant data. Employees are encouraged to work more effectively together, and the people closest to the processes are empowered to improve them.

Staying competitive

In the increasingly fast moving world of business, and indeed in any industry, it is not enough for any organization to sit back, rest on its laurels and assume it can continue to be successful by simply doing what it has always done. To stay competitive, a business must continually review all aspects of what it does to ensure it is operating in the most efficient way possible, delivering its products and services most effectively and maximizing its profits as a result.


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