Getting traffic to your business website is one of the most important things you can do. Unfortunately, it’s also one of the hardest things you have to do. Even when you think you have ticked every box in the enterprise SEO services: 101 Guide, you can still be left scratching your head because there is no traffic coming your way.
The good news is there is probably a simple explanation. And in this guide, we’re going to go through some of the possible reasons why your site might not be getting the visitors you think it deserves. Read on to find out more – and hopefully solve some, if not all, of your problems.
Your website is too slow
There can be many reasons for a slow-loading internet site, from data-heavy images to poor site structure. You should be able to fix most of them by following one of the many online guides out there or demanding help from the people that built your site in the first place.
However, certain scenarios mean it won’t make a blind bit of difference how much you tweak your site’s speed. For example, if you are using a poor quality web host, the chances are your site will be slow because you are sharing server space with hundreds of other companies. If this is the case, you might need to consider a full website migration. It can be a complicated process, but if your site is slow due to a web host, it’s a relatively quick win to move to an alternative host.
Your content isn’t as good as you think it is
Your content has to impress two different audiences: the people you want to target, and the search engines. The likes of Google are becoming very efficient at recognizing poor quality content, and if they feel you are providing enough originality or high-quality information, they won’t rank you – it’s as simple as that.
But it’s no use writing for the search engines, either – you have to write for the people that are reading your content, too. If people like what you are doing, they will share it, send it to friends, and engage with it, too.
You don’t promote your content
While you might be creating plenty of incredible content, you should never rely on the search engines to give you all your traffic. You have to actively promote your material – via social media, email newsletters, and any other medium you can think of. Never assume that if you build it, visitors will come – it’s simply not the case. In fact, creating great content is the easy part – at least 50% of your time should be spent promoting your blog posts, content, and website.
Poor quality site design
Finally, your content might be attracting people and impressing the search engines, but let’s face it; if your website design stinks, people aren’t going to stick around. Poor navigation, loud colours, ugly graphics – all of them are hard on the eyes and all too easy to run away from.
Put a little more effort into your site design, and you should start to reap the rewards. It doesn’t have to cost a fortune, either – there are plenty of excellent quality WordPress templates out there that you can buy for a small amount of money.
